Defining Your Creativity
Why is defining your creativity and craft important?
Frankly, defining your creativity and craft is how others are going to perceive it! The words you use when defining your craft or creative services are going to be the words others use when they refer you and your art to others. The rings of confidence and passion for your craft, services, and products are what’s going to be the tone in which others will relate to you. Exposing “the why” of your work is the key element in who you attract, and defining it correctly will help you explain that “why” on a level, they will be able to understand . . . and to REMEMBER!
What does defining your creativity and craft mean?
Defining your creativity and craft means much more than the steps you take. It’s:
- who you surround yourself with
- where you go to seek solitude, or inspiration, or exposure
- the reasons you choose the materials you use and/or
- the tone you use to express
These details should be exposed; maybe not always explained, but definitely exposed.
People, your consumers, your collectors, and especially your understudies want to know, but more than that, they want to know you. And even if they might not be able to spend time with you, they want to know what makes you . . . you.
Doug and Jenn talk more personally about how defining their craft was able to benefit them in their creative careers on this episode of ThrivTALK.
Defining your creativity and craft will create a connection stronger than just an admirer of your talents. It will:
- turn followers into fans
- turn a first-time buyer into a collector
- create a desire for more of what you have to give
- . . . and as a result, you get to create more!
You’re not here to merely present a project, service, or product!
We live in a day and age where our lives are so accessible, basically, the world can see our every move. People want to know what you have to offer them and doing so is as simple as defining your craft, and thus allowing you to write down the words that express all the good you have to offer.
When you talk about your creativity, please know these are words you are handing out for people to receive and not just for yourself. Access to you is great and sometimes in your creative talent it is necessary. I am not talking about access to you personally, just words that explain your love and passion for the craft closest to your soul, through authentic and mindful expressions that give a personal side to your craft, services, and products. It’s important to give enough to create an emotional attachment to your craft and to share your journey with your fans!
How do you go about defining your creativity and craft?
Define your craft / service / art in minute detail. When you are defining your creativity and talking about it, use words you use in your everyday conversations. Answering these ten questions will set you up for branding, personal selling, and social media content!
- What do you do?
- And why do you do it?
- What deeper purpose does your craft or creative service serve you, your community, (the environment, animals, etc.)?
- Does your craft or service fill needs and/or have benefits? What are they?
- Where do you get your inspiration? What sparks you to create more?
- What are your steps?
- Which tools do you use? Why did you choose them?
- Who do you want to buy your product or service and support your developing ideas and concepts?
- What does your craft give to you?
- What positive results do you and your craft give to your community?